Types Of YouTube Ads

TrueView Ads : True view ads give viewers the flexibility to either view or skip the ad, but will never be impelled to see.

Instream Skippable Video Ads : Give advertisers the leniency to create promotional videos of different durations.

True View Discovery Ads :  Previously known as in-display ads, it helps brand be discovered on YouTube homepage, search results, etc.

Pre-Roll In-Stream (Non-Skippable) Ads : These are non-skippable video ads that are played either in the start, middle or end of the video.

Bumper Ads : These are shortest type of ads that play in the beginning of video and are as short as 6 seconds.

Outstream Ads : Outstream ads are only mobile-specific and appear on non-video environment where the video plays while you scroll down the web page.

Masthead Ads : Masthead ads show up in YouTube Home feed both over the mobile and desktop and play without song for upto 30 seconds.

Now, Have A Look At Other Factors That Have A Say In Determining YouTube Ad Cost.

Audience Targeting : There are different audience targeting options available on YouTube ads that can help advertisers reach the most appropriate audience. However, do remember that some audiences are harder to reach than others and this may increase the cost of your YouTube ad.

For more precise targeting, you can choose the YouTube channels your ad would appear on. You can even select a few videos that you think your audience prefers to watch.

Campaign : You can even hire a dedicated video marketing company to run your YouTube ads. This option is particularly beneficial for those who don’t have any prior experience in running YouTube ads or if you just want to outsource the campaign management task to an expert while you focus on your core competencies. However, your YouTube advertising cost is bound to go up as you would have to pay the video marketing company for campaign management.

And, don’t forget the cost of video creation which depends on the length of your video, camera angles taken, length of the script, and others. This might look complex but considering the immense benefits YouTube advertising offers, it is truly worth it.

Precisely Define Your Target Category

Ultimately, the purpose of your YouTube ad is to woo the audience you intend to engage with. Therefore, your entire focus should be on launching and executing an advertising campaign that can help you do just that.

Here are some of the most effective ways to target your audience.

Demographics : The video platform has billions of users from children to young adults, the elderly, housewives, business people, and so on.  So, there is no point in targeting all as your ad would lose its purpose.

Instead, your ad focus should be on a specific section of the audience that is closely related to your product or service. For example, you need to define the age group, gender, income levels, region, and other factors while setting up your advertising campaign. Doing this would help you increase the effectiveness of your ad.

Interests : Everybody has their likes and dislikes. So, make your ad appear to those who are interested in such type of content. This can be defined under the Interests section.

Life Events : People face significant life changes from time to time, and they start searching for things they were previously uninterested in.

Marriage, for example, can completely alter a person’s priorities and wants. You can only advertise your vacation advisory service to newlywed couples.

In-Market Audiences : Google’s smart algorithm can easily determine when a person is searching for products you deal in and are willing to buy them. This kind of in-market audience can help you find people who may be interested in buying your product.

Video Remarketing : Video remarketing can be defined as a method of targeting people who are already associated with your business. You can reveal your ads to those who’ve already seen your ads or videos.

Placements : This refers to the channels where you want to put your ads. Select a channel that is closely related to your type of product. For example, if you are selling fans or tube lights, choose a channel that highlights such products.

Keywords: Choose search terms that are connected to a YouTube channel or video that your target audience could engage with. Negative keywords allow you to show the ads only on videos that are relevant to you.

Work On Quality Content : This should be your top priority. Whether it is a small video or a longer one, the video content should be engaging enough to keep the audience stuck to it. So, put your focus on video quality.

For example, choose to create a high-resolution video and not a poor-resolution video. Today, there are many high-end tools and equipment that can help you develop superior quality video ads.

Don’t create a video advertisement just for the sake of creating it. Instead, try to imbibe some value in it that your target audience can take from it. Attach a goal to your YouTube ad and create a video that can easily help you pass on the set message to your audience.

Content Writing

Animated Video

Prefer To Make Short Video Ads

Nowadays, people prefer to watch short video ads that don’t loop around boring content and send the message directly. If you create a long YouTube ad, the audience is not likely to engage with it. This is particularly true if you are running non-skippable video ads. People would like to exit the page without showing any kind of engagement.

However, on the other hand, short yet powerful videos have been found to drive better results out of your ad campaign. Just give us a Call and we will create the content and the video for you.